Sweden’s Answer To The Hipster

Source – Södermalm, Sweden

Södermalm rated Europe’s coolest “neighbourhood” by Vogue. Placed in the Top Five of TravelSupermarket’s “Most Hippest” neighbourhoods in Europe. What makes this beautiful district Sweden’s home of Hipsters?


Eftermiddagshäng på Lejontrappan

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Södermalm’s affordable living conditions are a key factor that has attracted many of the creative types of people. It’s also said that the distract is home to a large number of musicians as well. It seems like those with creative license and artistic merit are drawn to the district.  What’s more Hipster than that?


The district comes packed with small and local businesses. You won’t need to empty your wallet here if you’re a Hipster. The store above is a Hipster’s wet dream. Fabriken – which means carefully picked second had items – has a collection of the most amazing vintage items, and provided you’re a Hipster, you’ll understand what we mean by a wet dream.

Hängmattan i Majorna

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The cultural hubs

It’s perhaps no surprise that Majorna is considered a breeding ground for creative types when you take into account some of the cultural hubs it boasts. Musikens Hus, a much-loved local music venue, counts the likes of weird Swedish psychedelic rock group Goat among its recent performers. It also has a great lunch buffet every weekday – a vegetarian one, naturally.

Down at the waterfront under the Älvsborg Bridge meanwhile lies Gothenburg’s only legal graffiti wall, where anyone who thinks they’re an artist can come and have a go at spraypainting their latest masterwork. The professionals are well represented too, with the adjacent Röda Sten centre containing a contemporary art exhibition hall and a performance art space. It also has a restaurant with a popular brunch buffet. A vegetarian brunch buffet. As if you needed to ask.


Södermalm’s is really beautiful, and there’s a lot more that meets the eye. We consider dropping some cash on tickets to Sweden to check it out. Don’t believe us? Check out Goa Goteborg on Instagram.


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2 thoughts on “Sweden’s Answer To The Hipster

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